Greasy Tunes
Gen Z, isn’t as crazy about Spotify as older generations, so how do we get them on board with the platform?
What about a classic caff with a Gen Z twist. A content hub, secret venue with discovery fried into every nook and sarnie. With a program featuring up-and-coming Gen Z talent, including acts like Tommy, Piri, and ArrDee.
Spotify loved this concept so much they ended up bringing it to life in other locations across the world.
I pitched and won this piece of work.
Engagement you ask?
- Across 14 events, 2,730 tickets were claimed (100% sell out) with a further 1,440 individuals on waitlists
- Overall reach of the @SpotifyUK handle peaked at 56.7M for the live week of Greasy Tunes
- #GreasyTunes reached 750k+ across social and achieved 92% positive sentiment
- 115% WOW increase in positive mentions, peaking with over 1,200 mentions for ArrDee’s headline finale slot
- 100% of attendees were extremely likely or likely to attend a Greasy Tunes event again