Secret Santa Suit
For our agency Xmas card, I developed a prototype suit to help Santa stay protected from facial detection cameras while delivering presents.
Using the recently develpoed adversarial patch technology, the suit is designed to trick AI detection software into believing the wearer is instead local fauna.
We designed five suits, allowing Santa to deliver presents safely in London, LA, Paris, Sydney and NYC.
Website here.
The work was featured in: LBB, Roast Brief, The Drum, Campaign, AdNews, Campaign Brief, Mediaweek, Mumbrella, The Stable, Branding in Asia, MARKETECH APAC, Marketing in Asia
London suit
Paris suit
LA suit
NYC suit
Sydney suit