PlayStation wanted to relaunch the PS5 in a big way.
Cue a fake news channel and an epic global experiential campaign.
I worked on the global experiential creative including the idea for the Leviathan axe stunt in London.

Awards
Grand Prix at the Drum Expereince awards 2023
Best Consumer Goods at the Drum Experience Awards 2023
Best Integrated at the Drum Experience Awards 2023
Best Product Relaunch at the Drum Experience Awards 2023
Best Breakthrough at the Drum Experience Awards 2023