Mary Has a Litter Plan 

I noticed that across the UK, there’s been an epidemic of single use vape waste stuck to bins, overwhelmingly from a vape brand called Lost Mary. 


I wanted to do something to raise awareness while also tackling the problem, so I thought up a little stunt.

It ended up with millions of views, and was the top trending post on UK reddit. All for the price of a few  posters. 

A poster which gamified Lost Mary waste. Encouraging vapers to stick their stickers on the poster instead, with a silly dot to dot that revealed a famous Mary.