Fortnite Flipped
A global 3D billboard campaign to drive hype around the third chapter of the world’s biggest videogame. In #FortniteFlipped the entire map was going to be flipped, and a host of iconic characters introduced.
Each billboard contained clues which suggested new features of the game, from Spider-Man in New York to the Godzilla-like Buttercake in Tokyo.
It got the internet talking, including some of the world’s most popular streamers.
